How to build a content buffet for your B2B buyers

How to build a content buffet for your B2B buyers

When you’ve got all types of people with all types of appetites, offering a set menu can leave some unsatisfied. If you’re trying to serve content to multiple stakeholders, on a buying committee or otherwise, you’re going to run into the same problem. One solution:...
5 Steps To A Successful Content Audit

5 Steps To A Successful Content Audit

A content audit can provide you with valuable insights into the content you already have, where you can use it to your best advantage and where you may have gaps in content for particular audiences or certain stages of the buyer’s journey. These five steps can get you...
How “share-worthy” is your B2B content?

How “share-worthy” is your B2B content?

New stats show pass-alongs as key to success Most marketing teams we work with at Emerald Studio are, understandably, focusing more and more on tracking results and the impact of the content they’re creating. With budgets getting tighter, it makes perfect sense that...