by s98Challan | Jul 30, 2024 | Article
We recently surveyed 265 B2B marketers. When asked about how they plan to use artificial intelligence (AI), no more than a third said they plan to use AI for any single aspect of content creation. The takeaway? Marketers are curious about AI, but they are moving ahead...
by s98Challan | Jul 25, 2024 | Article
When you’ve got all types of people with all types of appetites, offering a set menu can leave some unsatisfied. If you’re trying to serve content to multiple stakeholders, on a buying committee or otherwise, you’re going to run into the same problem. One solution:...
by s98Challan | Jul 24, 2024 | Custom Content
Sick of creating the same static PDFs? Want to find new ways to reach and engage with your target audience? There are so many new formats and experiences you can embrace to tell powerful stories and build strong buyer relationships. Answer a few quick questions to see...
by s98Challan | Jul 5, 2024 | Custom Content
A content audit can provide you with valuable insights into the content you already have, where you can use it to your best advantage and where you may have gaps in content for particular audiences or certain stages of the buyer’s journey. These five steps can get you...
by s98Challan | Jul 5, 2024 | Article
New stats show pass-alongs as key to success Most marketing teams we work with at Emerald Studio are, understandably, focusing more and more on tracking results and the impact of the content they’re creating. With budgets getting tighter, it makes perfect sense that...