Our Services
Emerald Studio has been creating strategic campaigns and compelling B2B content for top brands since 2010. As part of the Emerald family, we’re able to harness the collective expertise of hundreds of journalists, influencers, and subject-matter experts from Emerald’s rich portfolio of 142 events and 17 media properties. With limitless access to deep expertise and engaged communities across industries, we’re helping brands create, connect, and convert like never before.
Content Strategy and Creation
Strategic planning and execution aligned with your goals. From ideation to promotion, we build targeted messaging, identify the most impactful content formats, and craft expertly designed assets to captivate your audience and meet your objectives.
Content Audit and Gap Analysis
Assess your existing content for relevance, timeliness, and alignment with target personas. We identify gaps and opportunities, refreshing outdated assets and creating new content only where necessary.
Persona Development
Leverage in-depth research to craft detailed buyer personas and tailor strategic messaging. This ensures your content resonates with the right audience through targeted formats and compelling narratives.
Influencer Strategy
Leverage our long-term relationships with industry influencers to build impactful campaigns. Our strategy enhances your brand’s credibility and amplifies your reach through trusted voices.
Account-Based Strategy
Develop a strategic foundation for Account-Based Marketing (ABM) with customized, high-touch content. Our approach ensures your messaging is trackable, adaptable, and effective in driving sales conversions.
Messaging and Nurture Framework
Create comprehensive blueprints for buyer-centric content, offering tailored messaging for every stage of the buyer’s journey. This ensures consistent and persuasive communication throughout the sales process.
Custom Research
Establish thought leadership by using tailored research to craft compelling industry insights. We partner with research experts to produce engaging, data-driven content that supports your multi-channel campaigns and is yours to reuse internally and externally.
Lead Generation
Syndicate your newly crafted content. Access expert advice on how to maximize your assets for lead generation and leverage Emerald’s distribution network to reach relevant audiences across industries.