Looking to make your marketing content more effective, impactful and fun while gathering a wealth of engagement data? Create an engagement loop where your content yields data that informs even more compelling content. The key is interactive experiences via the Ceros platform, which deliver longer time on page, increased conversions and higher project win rates — all while tracking the numbers you need to better understand your audience.

Join the Emerald Studio team as they discuss best practices for creating interactive assets that can fuel demand gen, connect with multiple personas in one asset and capture insights for refining messaging and content development. You’ll learn:

• How interactive content can level up your marketing efforts;
• Features and reporting capabilities that make your job easier;
• Strategies for creating engaging, informative interactive content; and
• Opportunities for leveraging derivative content across multiple channels.