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The Benefits and Drawbacks of AI-Assisted Content Creation
We recently surveyed 265 B2B marketers. The takeaway seems to be that marketers are curious…
How to build a content buffet for your B2B buyers
When you’ve got all types of people with all types of appetites, offering a set…
Researching Personas? Ask Sales!
Begin persona research with your sales team for detailed insights you won't find anywhere else.
5 Ways to Set Your Content Marketing Agency Relationship Up for Success
Best practices to start your content marketing agency relationship on a productive path from Day…
More Is More: 7 Reasons to Outsource Content to a B2B Marketing Agency
The savviest outsourcers are directing their content and prioritizing the big-picture planning and tasks that…
Persuade B2B Buyers with Buying Committee Content for Each Stakeholder
With more personas in play, companies need a better mix of content so that all…
How “share-worthy” is your B2B content?
Tracking how often a content piece is shared among colleagues and peers is a key…