We recently surveyed 265 B2B marketers. When asked about how they plan to use artificial intelligence (AI), no more than a third said they plan to use AI for any single aspect of content creation. The takeaway? Marketers are curious about AI, but they are moving ahead cautiously. Wise marketers!
How to build a content buffet for your B2B buyers
When you’ve got all types of people with all types of appetites, offering a set menu can leave some unsatisfied. If you’re trying to serve content to multiple stakeholders, on a buying committee or otherwise, you’re going to run into the same problem. One solution:...
