Content
Tap into this curated resource center to benefit from 14+ years of knowledge and experience. From expert advice to timely trendspotting, here is where you’ll find actionable insights, educational assets, and inspirational ideas to elevate your content strategy and business success. Looking for something specific? Feel free to reach out for personalized assistance.
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7 Lessons on Persona-Based Content
Persona-based content is an effective B2B tool that can improve campaign performance, especially when your…
Creating An Engagement Loop Via Interactive Experiences, Targeted Content & Engagement Data
Join the Emerald Studio team as they discuss best practices for creating interactive assets that…
The Benefits and Drawbacks of AI-Assisted Content Creation
We recently surveyed 265 B2B marketers. The takeaway seems to be that marketers are curious…
Targeted Communication: Connect With Buyers Using Persona-Based Content
Creating content for multiple personas with different needs and priorities is hard. Instead, what if…
Building a Strategic Partnership Together Working with Emerald Studio
Here’s a quick step-by-step overview of what it’s like to work with Emerald Studio, from…
How to build a content buffet for your B2B buyers
When you’ve got all types of people with all types of appetites, offering a set…
Content Format Discovery Tool: Build Your Next Great Content Experience
Answer a few quick questions to see which format may be a good fit for…
More Is More: 7 Reasons to Outsource Content to a B2B Marketing Agency
The savviest outsourcers are directing their content and prioritizing the big-picture planning and tasks that…
Persuade B2B Buyers with Buying Committee Content for Each Stakeholder
With more personas in play, companies need a better mix of content so that all…
How “share-worthy” is your B2B content?
Tracking how often a content piece is shared among colleagues and peers is a key…
5 Steps To A Successful Content Audit
A content audit can provide you with valuable insights into the content you already have,…