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7 Lessons on Persona-Based Content
Persona-based content is an effective B2B tool that can improve campaign performance, especially when your…
Creating An Engagement Loop Via Interactive Experiences, Targeted Content & Engagement Data
Join the Emerald Studio team as they discuss best practices for creating interactive assets that…
The Benefits and Drawbacks of AI-Assisted Content Creation
We recently surveyed 265 B2B marketers. The takeaway seems to be that marketers are curious…
Targeted Communication: Connect With Buyers Using Persona-Based Content
Creating content for multiple personas with different needs and priorities is hard. Instead, what if…
Building a Strategic Partnership Together Working with Emerald Studio
Here’s a quick step-by-step overview of what it’s like to work with Emerald Studio, from…
How to build a content buffet for your B2B buyers
When you’ve got all types of people with all types of appetites, offering a set…
Content Format Discovery Tool: Build Your Next Great Content Experience
Answer a few quick questions to see which format may be a good fit for…
More Is More: 7 Reasons to Outsource Content to a B2B Marketing Agency
The savviest outsourcers are directing their content and prioritizing the big-picture planning and tasks that…
Persuade B2B Buyers with Buying Committee Content for Each Stakeholder
With more personas in play, companies need a better mix of content so that all…
How “share-worthy” is your B2B content?
Tracking how often a content piece is shared among colleagues and peers is a key…
5 Steps To A Successful Content Audit
A content audit can provide you with valuable insights into the content you already have,…