B2B
Tap into this curated resource center to benefit from 14+ years of knowledge and experience. From expert advice to timely trendspotting, here is where you’ll find actionable insights, educational assets, and inspirational ideas to elevate your content strategy and business success. Looking for something specific? Feel free to reach out for personalized assistance.
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Targeted Communication: Connect With Buyers Using Persona-Based Content
Creating content for multiple personas with different needs and priorities is hard. Instead, what if…
Building a Strategic Partnership Together Working with Emerald Studio
Here’s a quick step-by-step overview of what it’s like to work with Emerald Studio, from…
B2B Content Marketing Trends
The world of B2B marketing is changing fast—in ways that no one can predict. Despite…
What’s on the mind of B2B marketing leaders?
See what they had to say in our recent Emerald Studio-Centiment survey, “B2B Marketing in…
B2B Marketing in a Fast-Changing World
Economic headwinds challenge both budgets and staffing, and technological advancements like AI are quickly remaking…
How to build a content buffet for your B2B buyers
When you’ve got all types of people with all types of appetites, offering a set…
What’s Cooking In Content Marketing? We’ve Got Answers.
In this webinar, Emerald Studio content strategists and research partner Centiment’s founder team up to…
Content Format Discovery Tool: Build Your Next Great Content Experience
Answer a few quick questions to see which format may be a good fit for…
Maximizing ABM Success
See what top ABM thought leaders say B2B marketers can do to scale ABM with…
Researching Personas? Ask Sales!
Begin persona research with your sales team for detailed insights you won't find anywhere else.
5 Ways to Set Your Content Marketing Agency Relationship Up for Success
Best practices to start your content marketing agency relationship on a productive path from Day…
More Is More: 7 Reasons to Outsource Content to a B2B Marketing Agency
The savviest outsourcers are directing their content and prioritizing the big-picture planning and tasks that…