Before you fire up the grill for your next summer cookout or start leveraging intent data and building sales messaging, see what’s cooking in B2B marketing. In this webinar, Emerald Studio content strategists and research partner Centiment’s founder team up to unpack the findings from their new 2023 report, “B2B Marketing in a Fast-Changing World.”
Founder, Centiment
Director, Content Strategy
VP, Content Strategy
Capturing the attention of C-suite executives requires more than clever copy – it requires precision, relevance, and a clear focus on their priorities. A strategic approach for crafting and deploying targeted content for this audience can help maximize your impact....
Looking to make your marketing content more effective, impactful and fun while gathering a wealth of engagement data? Create an engagement loop where your content yields data that informs even more compelling content. The key is interactive experiences via the Ceros...
Creating content for multiple personas with different needs and priorities is hard. Instead, what if you could connect each target audience with the info and ideas they care about? Rachel Jones, Trimble’s Manager of Content Marketing, and Alexis Carroll Cline, Emerald...