B2B Content Marketing Trends

The world of B2B marketing is changing fast—in ways that no one can predict. Despite the uncertainties, the 265 B2B content marketing leaders we surveyed remain overwhelmingly upbeat about the future.

In the listicle below, you can explore the four key trends that emerged and how to use them to your advantage.

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What’s on the mind of B2B marketing leaders?

What’s on the mind of B2B marketing leaders?

See what they had to say in our recent Emerald Studio-Centiment survey, “B2B Marketing in a Fast-Changing World: Marketing leaders share their challenges, fears, and overwhelming optimism about the future.”