B2B

Tap into this curated resource center to benefit from 14+ years of knowledge and experience. From expert advice to timely trendspotting, here is where you’ll find actionable insights, educational assets, and inspirational ideas to elevate your content strategy and business success. Looking for something specific? Feel free to reach out for personalized assistance.

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7 Lessons on Persona-Based Content

Persona-based content is an effective B2B tool that can improve campaign performance, especially when your…

Creating An Engagement Loop Via Interactive Experiences, Targeted Content & Engagement Data

Join the Emerald Studio team as they discuss best practices for creating interactive assets that…

The Benefits and Drawbacks of AI-Assisted Content Creation

We recently surveyed 265 B2B marketers. The takeaway seems to be that marketers are curious…

Targeted Communication: Connect With Buyers Using Persona-Based Content

Creating content for multiple personas with different needs and priorities is hard. Instead, what if…

Building a Strategic Partnership Together Working with Emerald Studio

Here’s a quick step-by-step overview of what it’s like to work with Emerald Studio, from…

B2B Content Marketing Trends

The world of B2B marketing is changing fast—in ways that no one can predict. Despite…

What’s on the mind of B2B marketing leaders?

See what they had to say in our recent Emerald Studio-Centiment survey, “B2B Marketing in…

B2B Marketing in a Fast-Changing World

Economic headwinds challenge both budgets and staffing, and technological advancements like AI are quickly remaking…

How to build a content buffet for your B2B buyers

When you’ve got all types of people with all types of appetites, offering a set…

What’s Cooking In Content Marketing? We’ve Got Answers.

In this webinar, Emerald Studio content strategists and research partner Centiment’s founder team up to…

Content Format Discovery Tool: Build Your Next Great Content Experience

Answer a few quick questions to see which format may be a good fit for…

Maximizing ABM Success

See what top ABM thought leaders say B2B marketers can do to scale ABM with…