Resource Center
Tap into this curated resource center to benefit from 14+ years of knowledge and experience. From expert advice to timely trendspotting, here is where you’ll find actionable insights, educational assets, and inspirational ideas to elevate your content strategy and business success. Looking for something specific? Feel free to reach out for personalized assistance.
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Content That’s Lit: Stoking the Fire of Thought Leadership
A well-told campfire story has the power to draw people in, grabbing attention and sparking…
Unlock the Power of Thought Leadership
Senior leaders don’t read content—they assess it. They’re not seeking more information—they’re scanning for clarity,…
Does Your Content Speak C-Suite?
Persona-based content is an effective B2B tool that can improve campaign performance, especially when your…
Crafting Content That Maximizes C-Suite Impact
Creating content for multiple personas with different needs and priorities is hard. Instead, what if…
Capturing the C-Suite: Crafting Targeted Content With Metrics
When you’ve got all types of people with all types of appetites, offering a set…
7 Lessons on Persona-Based Content
Persona-based content is an effective B2B tool that can improve campaign performance, especially when your…
Creating An Engagement Loop Via Interactive Experiences, Targeted Content & Engagement Data
Join the Emerald Studio team as they discuss best practices for creating interactive assets that…
The Benefits and Drawbacks of AI-Assisted Content Creation
We recently surveyed 265 B2B marketers. The takeaway seems to be that marketers are curious…
Targeted Communication: Connect With Buyers Using Persona-Based Content
Creating content for multiple personas with different needs and priorities is hard. Instead, what if…
Building a Strategic Partnership Together Working with Emerald Studio
Here’s a quick step-by-step overview of what it’s like to work with Emerald Studio, from…
B2B Content Marketing Trends
The world of B2B marketing is changing fast—in ways that no one can predict. Despite…
What’s on the mind of B2B marketing leaders?
See what they had to say in our recent Emerald Studio-Centiment survey, “B2B Marketing in…