by s98Challan | Jul 30, 2024 | Article
We recently surveyed 265 B2B marketers. When asked about how they plan to use artificial intelligence (AI), no more than a third said they plan to use AI for any single aspect of content creation. The takeaway? Marketers are curious about AI, but they are moving ahead...
by s98Challan | Jul 25, 2024 | Article
When you’ve got all types of people with all types of appetites, offering a set menu can leave some unsatisfied. If you’re trying to serve content to multiple stakeholders, on a buying committee or otherwise, you’re going to run into the same problem. One solution:...
by s98Challan | Jul 24, 2024 | Custom Content
Sick of creating the same static PDFs? Want to find new ways to reach and engage with your target audience? There are so many new formats and experiences you can embrace to tell powerful stories and build strong buyer relationships. Answer a few quick questions to see...
by s98Challan | Jul 5, 2024 | Article
Controlling your organization’s content doesn’t necessarily mean producing it all yourself. When you outsource some or all of your content, You have the capacity to oversee your content while embracing more powerful roles in your overall strategy. Don’t make the...
by s98Challan | Jul 5, 2024 | Article
Buying committee content can help persuade each stakeholder in the B2B buying group. Buyer’s journeys are now buyer-driven with lots of self-serve content. Buyers are well along in their solution research and evaluation before they even have contact with us, and...
