Personas
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Does Your Content Speak C-Suite?
Persona-based content is an effective B2B tool that can improve campaign performance, especially when your…
Capturing the C-Suite: Crafting Targeted Content With Metrics
When you’ve got all types of people with all types of appetites, offering a set…
7 Lessons on Persona-Based Content
Persona-based content is an effective B2B tool that can improve campaign performance, especially when your…
Targeted Communication: Connect With Buyers Using Persona-Based Content
Creating content for multiple personas with different needs and priorities is hard. Instead, what if…
How to build a content buffet for your B2B buyers
When you’ve got all types of people with all types of appetites, offering a set…
Persuade B2B Buyers with Buying Committee Content for Each Stakeholder
With more personas in play, companies need a better mix of content so that all…