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Targeted Communication: Connect With Buyers Using Persona-Based Content

Creating content for multiple personas with different needs and priorities is hard. Instead, what if you could connect each target audience with the info and ideas they care about?

Rachel Jones, Trimble’s Manager of Content Marketing, and Alexis Carroll Cline, Emerald Studio’s Director of Content Strategy, did just that. From conception to performance, they’ll share their modular approach to building a seven-E-book series that’s getting spectacular engagement. You’ll walk away with:

    • Tools and tips for identifying and understanding target personas;
    • Tricks for revisioning assets to speed production and reduce costs; and
    • A roadmap for building persona-based content.

    Featuring…

    Rachel Jones

    Manager of Content Marketing, Trimble

    Alexis Carroll Cline

    Director of Content Strategy, Emerald Studio

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