Onsite & Interactive Content

Interactive assets encourage or require audience engagement (e.g., a web page or quiz). These assets can be onsite or not.

Campaign Web Page

This web page collates all the assets related to a particular campaign/business strategy.

  • RSM’s team will post to website in their CMS
  • Deliverables:
    • Word doc with final copy
    • Web page layout PDF, to guide RSM web team’s build
    • Images used within layout
  • Buying stage: Early | Middle | Late
  • Gated: No
  • Sample Asset ID: RSM18e_035_Hub_ModernExperience

Interactive Listicle (Ceros)

This listicle (copy is developed as brief list items) uses interactive functionality to highlight more in-depth follow-up content.

  • Created by C4D on Ceros platform
  • RSM’s team will post to website in their CMS
  • Deliverables:
    • standard web images (small hero, card, mobile small, social)
    • CTA (call to action) web image
    • Ceros options:
      • standalone link (Ceros URL separate from RSM website)
      • snippet code (to embed on RSM webpage)
      • source code files (for RSM to host on their site)
  • Number of pages: 6-8
  • Number of words: 600-800
  • Buying stage: Early
  • Gated: No
  • Timeline: approximately 8-10 weeks
  • Sample Asset ID: RSM19e_002_LST-C_MiddleMarketCloud

Assessment (involve.me)

This asset can be a quiz, assessment test, or calculator and includes a score, grade, profile or other result.

  • Created by C4D on involve.me platform
  • RSM’s team will post to website in their CMS
  • Deliverables:
    • E-Book web images (small hero, card, mobile small, social)
    • involve.me options:
      • involve.me link
      • custom domain
      • embed code
  • Number of questions: 5-7
  • Buying stage: Early | Middle | Late
  • Gated: No | Yes
  • Timeline: approximately 8-10 weeks
  • Sample Asset ID: RSM16e_012_Netsuite

Quiz Results One Pager (static)

This asset can be a quiz, assessment test, or calculator and includes a score, grade, profile or other result.

  • Created by C4D on involve.me platform 
  • RSM’s team will post to website in their CMS
  • Deliverables:
    • E-Book web images (small hero, card, mobile small, social) 
    • involve.me options:
      • involve.me link
      • custom domain
      • embed code
  • Number of questions: 5-7
  • Buying stage: Early | Middle | Late
  • Gated: No | Yes
  • Timeline: approximately 8-10 weeks
  • Sample Asset ID: RSM16e_012_Netsuite