Economic headwinds challenge both budgets and staffing, and technological advancements like AI are quickly remaking the B2B marketing landscape. While the outlook may seem frightening, B2B marketing leaders remain optimistic. In fact, many plan to spend more this year than last. These four key takeaways emerged from a recent Emerald Studio-Centiment survey of marketers from a wide range of organizations:

• Technology is bearing the brunt of a tough economy and job market
• Marketers see the value of content marketing, and nearly half plan to increase spending in the next 12 months
• Marketers are dipping their toes into the AI waters cautiously
• Marketing leaders are playing a bigger role in the overall success of the business

But there is so much more to learn about challenges, trends, and opportunities that B2B marketers are facing right now—trends you will need to manage and leverage in your own organization.

The “B2B Marketing in a Fast-Changing World” report will give you the insights you need, straight from your B2B peers, including breakdowns by industry type and company size.