Marketing and Content Strategy
Today’s B2B marketers juggle countless responsibilities, making strategic planning feel like an unattainable luxury. However, impactful marketing isn’t accidental; it’s the direct result of a deliberate, well-crafted plan.
Our seasoned strategists are here to help.
We start by listening to your specific challenges—from simplifying technical concepts to proving content ROI—and build a plan that directly supports your business objectives. Then we craft engaging, premium assets that capture attention and move prospects along the buyer’s journey.
Start mapping out your next marketing win. Schedule an ideation session with an Emerald Studio strategist.
Content Strategy and Creation
Strategic planning and execution aligned with your goals. From ideation to promotion, we build targeted messaging, identify the most impactful content formats, and craft expertly designed assets to captivate your audience and meet your objectives.
Content Audit and Gap Analysis
Assess your existing content for relevance, timeliness, and alignment with target personas. We identify gaps and opportunities, refreshing outdated assets and creating new content only where necessary.
Persona Development
Leverage in-depth research to craft detailed buyer personas and tailor strategic messaging. This ensures your content resonates with the right audience through targeted formats and compelling narratives.
Message Mapping
Break through the noise with consistent language optimized for your target audiences. Housed in one comprehensive document, this tool simplifies content creation and keeps everyone in your organization on message.
Account-Based Strategy
Develop a strategic foundation for Account-Based Marketing (ABM) with customized, high-touch content. Our approach ensures your messaging is trackable, adaptable, and effective in driving sales conversions.
Messaging and Nurture Framework
Create comprehensive blueprints for buyer-centric content, offering tailored messaging for every stage of the buyer’s journey. This ensures consistent and persuasive communication throughout the sales process.
Custom Research
Establish thought leadership by using tailored research to craft compelling industry insights. We partner with research experts to produce engaging, data-driven content that supports your multi-channel campaigns and is yours to reuse internally and externally.
Lead Generation
Syndicate your newly crafted content. Access expert advice on how to maximize your assets for lead generation and leverage Emerald’s distribution network to reach relevant audiences across industries.